The Magician Archetype is about transformation, making dreams a reality, and changing what is to what could be.

a brand strategy would involve setting long-term goals to develop a successful brand to reach its business goals.

Build brand loyalty for repeat customers that cost less to market to, spend more, and buy more frequently.

Brand strategists must rely on a diverse and expanding set of skills and approaches. Here are a few tools brand strategists use.

A communications-based audit assesses the state of your brand and the communications from it.

What other ways have your potential, or current clients, considered solving the same problem you solve?

A brand story is a narrative meant to gain an emotional reaction from your potential clients.

Vanessa Matthew is a New York-based entrepreneur with a wealth of experience in brand building, marketing, and communications.

Learn how to determine if primary target audience and if they are the right target audience for you.

Research on your donors and supporters provides insights and long-term benefits.

Emails may be easy to send, but you can screw yourself over if you start sending them out without being strategic in your approach.

Your social media plan should be an extension of your marketing plan. Clear goals and measurable objectives are crucial to creating it.

Group affiliations give people their social and community identity. Understanding this will help you to create targeted messaging.

No matter how long you've been in the industry, you've got to market yourself well. Here's how.

Learn about Vanessa Matthew — graduated summa cum laude from the WVU Integrated Marketing Communications program and now a business owner.

VCM Strategies is a brand strategy consultancy for service businesses and organizations.

Here are seven must-have website pages you should have on yours and tips on how to create them.

If a marketer tells you that they can guarantee any ROI, you need to run or get ready for many disappointments.

Lessons learned from working with a coach who was really a wolf in sheep's clothing.

Learn how to delight your clients by implementing processes in your business that will facilitate delightful client moments.