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10 min read
Become A More Empathetic Personal Brand: A Comprehensive Guide to Connecting Deeply with Your Audience
Employing empathy can help you become a more consistent, clear, authentic, distinct, adaptable, memorable, and emotionally engaging brand.
4 min read
Living by Company Values: The Key to a Thriving Business
Company values are a set of guiding principles that define what a company stands for, its purpose, and its approach to business.
3 min read
Mastering Brand Image: How to Create Consistent and Cohesive Touchpoints for Your Audience
Developing a consistent and cohesive brand image across all touchpoints is essential to any successful marketing strategy.
4 min read
Brand Storytelling: A Step-by-Step Guide to Connecting with Your Audience
Storytelling is a powerful way to connect with your audience and communicate the essence of your brand.
4 min read
The Innocent Brand Archetype
The Innocent brand archetype is one that it taps into our desire for a simpler, more pure world.
3 min read
The Sage Brand Archetype
Sages are the wise mentors who have devoted their lives to learning and sharing their knowledge with others.
3 min read
The Lover Brand Archetype
One of the most fascinating brand archetypes to work with is the Lover Brand Archetype.
5 min read
The Hero Brand Archetype
Brands that embody the Hero archetype are often associated with bravery, courage, and determination.
6 min read
The Key Elements of a Successful Brand Platform: What You Need to Know
A brand platform is a foundational document that should underly everything your business does. Not to be confused with your brand guide.
3 min read
What To Do Before Using Email Marketing
Emails may be easy to send, but you can screw yourself over if you start sending them out without being strategic in your approach.
3 min read
How You Should Approach Your Social Media Marketing Plan
Your social media plan should be an extension of your marketing plan. Clear goals and measurable objectives are crucial to creating it.
2 min read
Using Group Dynamics and Community Identities to Grow Your Business
Group affiliations give people their social and community identity. Understanding this will help you to create targeted messaging.
4 min read
7 Genius Ways You Can Put A Stop To Tanking Your Email Marketing Efforts
How do you lower the chances of your email landing in a dreaded spam or promotions folder? You follow these email marketing best practices.
2 min read
3 Great Ways To Grow Your Business to Serve More People
Growing a business takes heart and steps outside one's comfort zone. So what should you do? Here's some specific things to do right now.
3 min read
7 Easy Ways To Spark Your Creativity When Out of Ideas
During moments when creativity just stops flowing, there are seven easy ways to get back in the zone.
3 min read
How to Build Brand Awareness With Inbound Marketing
Learn ways to build your brand using inbound marketing to increase brand awareness among your target audience to engage rather than disrupt.
3 min read
How to Determine What Your Audience Wants From You
Learn how to A/B test your social media content to create social media posts that people will pay attention to and want to consume.
3 min read
Why You Need Marketing for Your Business
Marketing is a critical component of any successful business. Without a well-planned and executed marketing strategy, it's challenging...
VANESSA C. MATTHEW
MY VALUES
Spirituality: A deep-seated belief in spiritual growth, mindfulness, and connection to something greater.
Personal/Self-Development: A focus on personal growth.
Empowerment: A passion for empowering others.
Creativity: A love for creative expression.
Holistic Well-Being: A focus on overall health and harmony.
BORN IN NYC, STAYING IN NJ
VANESSA@VCMSTRATEGIES.COM
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