Brand Strategy

The Magician Archetype is about transformation, making dreams a reality, and changing what is to what could be.

a brand strategy would involve setting long-term goals to develop a successful brand to reach its business goals.

Build brand loyalty for repeat customers that cost less to market to, spend more, and buy more frequently.

Brand strategists must rely on a diverse and expanding set of skills and approaches. Here are a few tools brand strategists use.

A communications-based audit assesses the state of your brand and the communications from it.

What other ways have your potential, or current clients, considered solving the same problem you solve?

A brand story is a narrative meant to gain an emotional reaction from your potential clients.

Learn how to determine if primary target audience and if they are the right target audience for you.

Research on your donors and supporters provides insights and long-term benefits.

Emails may be easy to send, but you can screw yourself over if you start sending them out without being strategic in your approach.

Group affiliations give people their social and community identity. Understanding this will help you to create targeted messaging.

No matter how long you've been in the industry, you've got to market yourself well. Here's how.

If a marketer tells you that they can guarantee any ROI, you need to run or get ready for many disappointments.

There are six elements of branding you must keep in mind when visually branding your business.

A focus group is a powerful tool you can use to build your brand. Embrace it!

You can know your target audience better by observing them. Explore lessons learned from our ethnographic research of others.

Marketing is a critical component of any successful business. Without a well-planned and executed marketing strategy, it's challenging...