Brand Strategy

Brands that embody the Hero archetype are often associated with bravery, courage, and determination.

Building a personal brand is less about keeping up with trends and more about staying adaptable and true.

Blending astrology, spirituality & strategy to build a personal brand that's authentic, marketable, and legacy-driven. Let’s get aligned!

My personal brand, much like my day, needed to be nurtured with intention, gratitude, and a clear vision.

Astrology offers a roadmap to uncovering deeper layers of self-awareness, aligning our true nature with the image we project to the world.

Employing empathy can help you become a more consistent, clear, authentic, distinct, adaptable, memorable, and emotionally engaging brand.

In a world where everyone is constantly navigating their unique path, it's time to embrace the truth: you are your own brand.

Company values are a set of guiding principles that define what a company stands for, its purpose, and its approach to business.

Developing a consistent and cohesive brand image across all touchpoints is essential to any successful marketing strategy.

Storytelling is a powerful way to connect with your audience and communicate the essence of your brand.

The Innocent brand archetype is one that it taps into our desire for a simpler, more pure world.

Sages are the wise mentors who have devoted their lives to learning and sharing their knowledge with others.

The right brand colors is crucial for your brand's success. They create an emotional connection with your audience and so much more.

One of the most fascinating brand archetypes to work with is the Lover Brand Archetype.

A good brand strategy is essential for any business that wants to build a strong and differentiated brand.

A brand platform is a foundational document that should underly everything your business does. Not to be confused with your brand guide.

Learn how to use brand research to make communicating with your audience easier and more effective.

A list of brand archetypes with Black people as examples of Carl Jung's 12 brand archetypes.

It’s important not to confuse the terms branding and marketing. They are both strategic activities that will determine the success of your..

Notoriously counterculture, an Outlaw brand can be quite the rebel with a propensity for breaking the rules.